Home
About Kesewaa

The

Root

Maame Yaa Kesewaa
Who I Am

I'm Maame Yaa Kesewaa — a Ghanaian-American marketing data analyst, creative, and storyteller based in New York.

My name — /keh-SEH-wah/ — means greatness, might, prosperity, abundance, and hardworking in Akan, a Ghanaian language. I'm on a lifelong journey to live up to the weight and beauty of that name.

I specialize in transforming complex marketing data into actionable intelligence — believing that behind every data point is a human story waiting to be told.

Beyond the data, I'm a woman of faith, a lover of Ghanaian cuisine, a style enthusiast, and a writer. This site is where all of those worlds meet.

Read My Blog
How I Work

My Process

01

Discover

I start by asking the right questions — understanding the business context, the stakeholders, and what success actually looks like.

02

Analyze

I dive into the data with Python, SQL, and statistical methods to uncover patterns, anomalies, and meaningful signals.

03

Synthesize

Raw findings become clear narratives. I translate complex data into stories that resonate with both technical and non-technical audiences.

04

Deliver

From dashboards to reports to presentations — I deliver insights that drive decisions and create measurable impact.

Toolkit

Skills & Tools

Analytics & Data
Marketing AnalyticsConsumer InsightsData VisualizationPythonSQLTableauPower BI
Marketing & Digital
Paid Media & Performance MarketingSEO & GEOContent & Brand StrategyHealthcare MarketingCRM & Lifecycle Marketing
Market Research
In-Depth Interviews (IDIs)Funnel AnalysisSurvey DesignA/B TestingFocus Groups
Tools
HubSpot CRMSalesforceKlaviyoMailChimpHotJarGoogle Tag ManagerGoogle AnalyticsGoogle AdsVWOTableauPower BISQLSEMrushAhrefsQualtricsSurvey MonkeyNotionClaude & ChatGPTShopifyWooCommerceWordPress
Education & Certifications

Credentials

Education · Aug 2022 – Jul 2023

Masters, Marketing Intelligence

University of San Francisco

Education · 2017 – 2018

Diplôme Universitaire, French Studies

University of Strasbourg

Certification · Expires March 2027

Google Data Analytics Certificate

Google / Coursera

Certification · Expires March 2027

HubSpot Digital Marketing

HubSpot Academy

Certification · USF

Design Thinking Consulting

University of San Francisco

Certification · 2023

Social Media Marketing

HubSpot Academy

Career

Work Experience

Dec 2025 – Feb 2026
Wayne, PA · Hybrid

Asst. Director of Marketing

FemmePharma Consumer Healthcare
  • Promoted to lead the full marketing function for a women's intimate wellness brand, overseeing traditional and digital marketing campaigns, market research initiatives, and cross-functional strategy
  • Coordinated large-scale consumer research studies, applying statistical analysis in R to develop customer segmentation models and personas that informed campaign targeting and product positioning
  • Managed compliant digital advertising across Meta and Google for sensitive healthcare products, developing internal creative frameworks that maintained platform policy adherence without sacrificing performance
  • Built and maintained performance reporting systems integrating GA4, Meta Ads Manager, and CRM data to provide real-time visibility into funnel performance, CAC, and ROI by channel
Jun 2024 – Dec 2025
Wayne, PA · Hybrid

Senior Ecommerce & Data Analytics Manager

FemmePharma Consumer Healthcare
  • Advanced into a senior analytics role with expanded ownership of HCP digital marketing analysis, technical SEO strategy, and website performance optimization
  • Launched an integrated direct mail campaign — designing trackable postcards with custom QR codes and building a Meta Pixel remarketing funnel to create a seamless offline-to-online acquisition strategy
  • Built custom GA4 reports and Tableau dashboards tracking organic traffic patterns, user behavior metrics, and full conversion funnel performance
  • Developed and executed link-building strategies and content optimization initiatives that strengthened domain authority and improved search visibility for key product keywords
Sep 2023 – Jun 2024
Wayne, PA · Hybrid

Ecommerce & Data Analytics Manager

FemmePharma Consumer Healthcare
  • Served as the analytics and execution hub for the brand's digital ecosystem — turning cross-channel data into strategies that directly drove revenue
  • Developed detailed customer personas through behavioral and demographic analysis of e-commerce data, enabling precise audience targeting across paid and organic channels
  • Identified paid social media as the highest-potential bottom-of-funnel channel and scaled Meta campaign strategy into the brand's #1 converter
  • Aggregated and analyzed cross-channel performance data across website, social, email, Google Ads, and Amazon using Metorik, WooCommerce, Klaviyo, Meta, and Excel
Oct 2022 – Feb 2023
San Francisco, CA · USA

Market Research Consultant

Malloy Group
  • Conducted market research to identify import substitution opportunities and value-added processing activities for agriculture that creates employment for women
  • Used a design thinking approach to find a suitable business model addressing the core business problem
  • Employed qualitative and quantitative research methods to make data-driven decisions
Aug 2021 – Aug 2023
Accra, Greater Accra, Ghana

Digital Marketing Manager

Ayconik Events
  • Developed marketing strategy for the brand's LinkedIn, Instagram, and Facebook to increase brand awareness and conversion rates
  • Created month-long content calendars with a 3×/week posting frequency using Canva, Figma, and Premiere Pro
  • Organized paid advertisements on Facebook & Instagram resulting in an audience increase of 160%
  • Oversaw campaigns and analyzed digital growth using Facebook Insights and Hootsuite Pro
Jul 2018 – Jul 2022
Accra, Ghana · Full-time

Content Creator & Social Media Marketing Analyst

Command Space
  • Managed and analyzed social media accounts across Facebook, Twitter, LinkedIn, and Instagram
  • Produced data-driven content strategies and campaign performance reports for clients
  • Built audience segmentation models and engagement analytics dashboards
Aug 2017 – Jul 2022
Remote · Freelance

SEO Blogger

The Kesewaa
  • Improved websites' SEO by rewriting meta descriptions and meta tags using Yoast SEO Plugin
  • Developed and maintained a personal brand blog covering lifestyle, culture, and data-driven storytelling
  • Built an engaged audience through consistent content creation and email marketing