"Numbers don't lie, but they need a storyteller to make them sing."
I specialize in transforming raw data into clear, compelling narratives. From regression models to qualitative research, every project here represents a real-world problem solved through the power of data analytics.
Portfolio &
Case Studies
A curated selection of data analytics projects spanning statistical analysis, qualitative research, and marketing intelligence.
Regression Analysis: Predicting Consumer Purchase Intent
R,SPSS,Excel,ggplot2
A multiple regression analysis examining the key drivers of consumer purchase intent in the Ghanaian retail market, using survey data from 320 respondents.
Qualitative Research: Shopping Behaviour in Accra
NVivo,Thematic Analysis,Interview Design,ATLAS.ti
An in-depth qualitative study exploring the shopping behaviours, motivations, and pain points of urban consumers in Accra, Ghana, using focus groups and semi-structured interviews.
Digital Marketing Analytics: Campaign Performance Dashboard
Google Analytics 4,Tableau,Google Ads API,Meta Business Suite,Python,SQL
Built an end-to-end marketing analytics dashboard tracking campaign performance across Google Ads, Meta, and email — enabling real-time optimisation decisions.